Privacy Policy

1. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

• Request information about our services
• Register for an account
• Place an order for water delivery
• Contact us through our website or phone
• Subscribe to our newsletter
• Participate in surveys or promotions

This information may include:

• Name and contact information (address, email, phone number)
• Property details and delivery preferences
• Payment information
• Communication preferences
• Any other information you choose to provide

Non-Personal Information

We may collect non-personal information about you when you interact with our website, including:

• Browser type and version
• Operating system
• IP address and location data
• Pages visited and time spent on pages
• Referring website addresses

2. How We Use Your Information

We may use the information we collect for various purposes, including:

• Providing and managing our water delivery services
• Processing and fulfilling orders
• Communicating with you about your orders and our services
• Sending administrative information and service updates
• Responding to your inquiries and providing customer support
• Improving our website and services
• Conducting market research and analysis
• Sending marketing communications (with your consent)
• Complying with legal obligations
• Protecting against fraud and ensuring security

3. Legal Basis for Processing

Under UK data protection law, we process your personal information based on the following legal grounds:

• Contract: Processing necessary for performing our service contract with you
• Consent: Where you have given explicit consent for specific purposes
• Legitimate Interest: For improving our services and business operations
• Legal Obligation: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing
• Delivery services
• Website hosting and maintenance
• Customer service support
• Marketing and analytics

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders or legal processes
• Government or regulatory requests
• Protection of our rights and property
• Investigation of fraud or security issues

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Secure servers and databases
• Regular security assessments
• Staff training on data protection
• Access controls and authentication

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods may vary based on:

• The nature of the information
• Legal and regulatory requirements
• The purposes for which it was collected
• Your relationship with us

7. Your Rights

Under UK data protection law, you have the following rights regarding your personal information:

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Restriction: Request limitation of processing
• Portability: Request transfer of your data to another organization
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for processing where applicable

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Please refer to our Cookie Policy for detailed information about:

• Types of cookies we use
• How cookies are used
• How to manage cookie preferences
• Third-party cookies

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

10. International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

11. Marketing Communications

With your consent, we may send you marketing communications about our services, special offers, and company updates. You can:

• Opt out at any time by clicking unsubscribe links in emails
• Contact us directly to update your preferences
• Manage your preferences through your account settings

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will:

• Post the updated policy on our website
• Update the "last modified" date
• Notify you of significant changes via email or website notice
• Obtain your consent for material changes where required by law

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.

Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113